Shopping ads, also known as Product Ads, provide engaging retail experiences by showing products in an impactful, visual format. These visual ads include custom images, prices, descriptive titles, and the business’s name before a potential customer clicks on the ad and visits the product page. They also sometimes include additional information like a return policy, the average review rating, or special deals.
They can appear separately from text ads, but also concurrently with them, giving shoppers multiple opportunities to visit your e-commerce site. Shopping ads are displayed in several different places online, including at the top of a search engine results page, within a search engine’s dedicated shopping tab, and on search partners’ websites. Because of the multiple types of information shopping ads provide, they dominate search ads and result in better-qualified leads.