Advertising Week Europe – Sessions not to be missed from Microsoft #AWEurope #AWMSFT

In just seven days the world’s best and brightest minds in advertising will congregate in London for Advertising Week Europe. At Microsoft we’re proud to be a key partner of Advertising Week and have been working to produce a wide range of...
Donna Hindson - MSFTDonna Hindson - MSFT Posted on 03/24/14

Renault launches interactive cross-platform campaign with Microsoft Advertising

As you may have seen in The Drum article ‘Renault launches interactive cross-platform campaign with Microsoft Advertising’, or The Marketing Blog article ‘Immersive Ads-in-Apps / Renault launches interactive cross-platform campaign with Microsoft...
Owen Sagness - MSFTOwen Sagness - MSFT Posted on 03/19/14

Microsoft drives ‘mighty’ results for Unilever (Persil) multiscreen campaign

Here’s an incredible consumer packaged goods campaign close to my heart that I wanted to share with you. It showcases how brands like Unilever can get highly targeted awareness and engagement at scale across the Microsoft portfolio including MSN,...
Nigel Ashton - MSFTNigel Ashton - MSFT Posted on 03/14/14

Native advertising – why in-app solutions are the future

With Advertising Week Europe just three weeks away, one of the hot buzz words that I’m sure we’re going to be hearing a lot of from the industry is ‘native advertising’. I wanted to share an article I recent posted in The Drum ‘Native advertising...
Owen Sagness - MSFTOwen Sagness - MSFT Posted on 03/13/14

Skype Connection Hub Ads Provide Increased Scale for Marketers

Two years ago, we launched our first ad unit in Skype. We have made significant progress expanding our reach and improving our capabilities for marketers while ensuring we maintain a great consumer experience across our various clients and apps....
Lovina McMurchy - MSFTLovina McMurchy - MSFT Posted on 03/12/14

Microsoft’s @Owen_Sagness takes over @advertisingweek on Wednesday 12th March – 3pm GTM, 8am PST

Advertising Week Europe, bringing together the industry's best and brightest thought leaders is just three weeks away! At Microsoft we’re often asked questions like how does digital affect my brand? And more importantly, how will this change in...
Leena Shah - MSFTLeena Shah - MSFT Posted on 03/10/14

Microsoft shortlisted for Two Festival of Media Global Awards

It is touted as the biggest celebration of creative media thinking around the world, so I’m thrilled to report that Microsoft has been shortlisted in not one, but two categories of The Festival of Media Global Awards 2014. This year the awards...
David Pugh-Jones - MSFTDavid Pugh-Jones - MSFT Posted on 03/09/14

New Microsoft Study: Simplifying Money Matters for Consumers by Giving Them Control, Clarity and Connection

I’m pleased to introduce the newest addition to our Consumer Decision Journey research: The Consumer Decision Journey: Financial Services. Since a picture is worth a thousand words, here is a video detailing the basics of what we discovered by...
Natasha Hritzuk - MSFTNatasha Hritzuk - MSFT Posted on 03/05/14

Privacy Etiquette 101: Consumers Will Share More if They’re in Control

Recently, I had the pleasure of joining a panel at Social Media Week in New York, where media professionals and brands gather to get the latest innovations in social technologies. Laura Simpson and Nadia Tuma of McCann’s Truth Central, a global...
Kelly Jones - MSFTKelly Jones - MSFT Posted on 02/21/14

New Microsoft Advertising and Online UK Director of Sales - Stuart Flint

I am delighted that Stuart Flint will be joining my team as Director of Sales, replacing Simon Davies who is relocating to the US to take on the role of General Manager, West Coast for the Microsoft Advertising Online business. With over ten...
Owen Sagness - MSFTOwen Sagness - MSFT Posted on 02/17/14
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