BUILD 2014: Announcing New Microsoft Advertising SDKs, Tools to Help Devs Do More and Earn More with Apps

The Build conference is an exciting time when we invite thousands of developers to learn more about opportunities across Microsoft’s platforms. As part of the event, I am delighted to share details around what we’re releasing to help developers...
Chris Ponath - MSFTChris Ponath - MSFT Posted on 04/02/14

Skype Sees Year-Over-Year Growth in Millennial Audience

Millennials. For many marketers, that word instills a feeling of uncertainty. Daily, we hear that brands are struggling to reach the younger demographic due to their always on-the-go lives and natural tendency to multi-task. Throughout the day,...
Lovina McMurchy - MSFTLovina McMurchy - MSFT Posted on 03/30/14

Advertising Week Europe: Bridging the Virtual and Physical #AWEurope #AWMSFT

How is Kinect bridging the gap between our virtual and physical worlds? I’ll be revealing the answer in my keynote ‘Beyond Technology: Designing For People’ today at Advertising Week Europe. During the keynote, I’ll explore how the lines between...
Michael Dwan MSFTMichael Dwan MSFT Posted on 03/28/14

Today we launch the UK Microsoft Video Network

Over the past six years advertising budgets have moved away from traditional TV and into online video –accelerated by changes in traditional media consumption such as multiscreen and on-demand viewing, alongside technological advances that have...
Owen Sagness - MSFTOwen Sagness - MSFT Posted on 03/25/14

Advertising Week Europe – Sessions not to be missed from Microsoft #AWEurope #AWMSFT

In just seven days the world’s best and brightest minds in advertising will congregate in London for Advertising Week Europe. At Microsoft we’re proud to be a key partner of Advertising Week and have been working to produce a wide range of...
Donna Hindson - MSFTDonna Hindson - MSFT Posted on 03/24/14

Renault launches interactive cross-platform campaign with Microsoft Advertising

As you may have seen in The Drum article ‘Renault launches interactive cross-platform campaign with Microsoft Advertising’, or The Marketing Blog article ‘Immersive Ads-in-Apps / Renault launches interactive cross-platform campaign with Microsoft...
Owen Sagness - MSFTOwen Sagness - MSFT Posted on 03/19/14

Microsoft drives ‘mighty’ results for Unilever (Persil) multiscreen campaign

Here’s an incredible consumer packaged goods campaign close to my heart that I wanted to share with you. It showcases how brands like Unilever can get highly targeted awareness and engagement at scale across the Microsoft portfolio including MSN,...
Nigel Ashton - MSFTNigel Ashton - MSFT Posted on 03/14/14

Native advertising – why in-app solutions are the future

With Advertising Week Europe just three weeks away, one of the hot buzz words that I’m sure we’re going to be hearing a lot of from the industry is ‘native advertising’. I wanted to share an article I recent posted in The Drum ‘Native advertising...
Owen Sagness - MSFTOwen Sagness - MSFT Posted on 03/13/14

Skype Connection Hub Ads Provide Increased Scale for Marketers

Two years ago, we launched our first ad unit in Skype. We have made significant progress expanding our reach and improving our capabilities for marketers while ensuring we maintain a great consumer experience across our various clients and apps....
Lovina McMurchy - MSFTLovina McMurchy - MSFT Posted on 03/12/14

Microsoft’s @Owen_Sagness takes over @advertisingweek on Wednesday 12th March – 3pm GTM, 8am PST

Advertising Week Europe, bringing together the industry's best and brightest thought leaders is just three weeks away! At Microsoft we’re often asked questions like how does digital affect my brand? And more importantly, how will this change in...
Leena Shah - MSFTLeena Shah - MSFT Posted on 03/10/14
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