Programmatic advertising uses advanced algorithms and real-time consumer behavior to expose your target audience to ads across different channels. Advertisers buy ad inventory to automatically display ads across an open network of platforms, and content publishers sell their ad impressions to advertisers in real time.
In the past, you would reach out to each individual publisher to run your ad on their space, but in today’s world, you need a more efficient omnichannel approach. Programmatic advertising eliminates the need for that manual reach-out by letting you purchase ad inventory across a wide network of platforms.
When you buy ad inventory, your ad appears as a native ad on a social media platform, on a connected TV platform like Netflix, on mobile devices, on a digital-out-of-home (DOOH) platform like a digital billboard, and more.
Algorithms use audience data to select ideal individuals to target with your ads and, because this information is collected in real time, it’s much more accurate and efficient than any other sort of consumer research. To the delight of advertisers, programmatic advertising gives you the opportunity to analyze collected data as well. Easily track attribution, engagement, and conversions to optimize your strategy.