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Creative Acceptance Policy

The Global Microsoft Advertising Creative Acceptance Policy (CAP) is designed to ensure consistently high standards of advertising across all Microsoft media properties and platforms, which include MSN, Windows,, Skype, and Xbox. Consistently high editorial standards align with Microsoft's brand identity and provide a backdrop for quality advertisers and users.

Based on this broad charter and a rapidly changing ecosystem, stakeholder engagement across Microsoft drives focus on industry, publisher and brand alignment; resulting in policy definition that ensures a fluid and dynamic approach to high quality ad standards worldwide. The Microsoft Advertising Creative Acceptance Policy Guide was developed in close cooperation with the MSN Editorial Board,, and Microsoft Advertising and is consistent with MSN Content Guidelines.

At any time and for any reason in its sole discretion, Microsoft reserves the right to (i) refuse any advertising/advertisers; (ii) make exceptions to this policy on a case-by-case basis; and (iii) make changes or add to this policy.

Download the Microsoft Advertising Creative Acceptance Policy Guide