Case Study, 06/18/12
Johnson and Johnson wanted to find a creative way to showcase Zyrtec’s benefits for allergy sufferers and increase brand favorability. Partnering with Microsoft Advertising led to an innovative way to get the message out.
Microsoft Advertising created the allergy solution center on MSN.com. The hub featured a variety of entertaining and informative content, including a self-assessment tool for people with allergies, interactive local pollen maps, and information about allergies and how Zyrtec can help.
The allergy solution center on MSN.com was a hit: the engaging content increased brand favorability among key Zyrtec audiences by 50 percent.
To learn more, watch Microsoft Advertising's Samurai: The Johnson and Johnson Zyrtec Case Story