Xbox - Transform Ordinary TV Advertising into Something Extraordinary
Transforming ordinary TV advertising into something extraordinary consumers can touch, Xbox is redefining the relationship between consumers and brands with advertising opportunities that are far beyond anything possible before. Advertising on Xbox gives consumers the ability to fully interact and naturally engage with brands in ways never before imagined.
Reach your audience through the entertainment center of the home
Advertising on Xbox 360 is much more than a way to reach the coveted segment of 18- to 34-year-old males. The broad range of music, movie, and games available through Xbox has transformed home entertainment and attracted a larger and more diverse audience in the process. Xbox offers something for the sports lover, fitness fanatic, movie buff, parent, and “core” gamer in the family:
Access to the best and largest library of games
One of the world’s largest (and growing) on-demand libraries of HD movies and TV shows, music and sports
The ability to stay connected with friends and family through Facebook, Xbox LIVE Messaging, Video Kinect, and more
A new world of engagement
Advertising on Xbox 360 transforms passive TV advertising into something interactive, immersive, and actionable, redefining the relationship between consumers and brands with amazing new advertising opportunities. Through technologies like Kinect and NUads (Natural User Interface Ads), advertising on Xbox 360 allows consumers to connect with brands in powerful ways. Gesture and voice control take campaign interactivity to new levels, driving deeper engagement with video content through search, polls, and social sharing.
Internet Explorer comes to Xbox
With Internet Explorer for Xbox, consumers have the power of the web directly on their TVs. Now your campaigns can link to external websites, so audiences can take immediate action with your brand.
Custom opportunities
Want to take your advertising beyond the ordinary? Explore our expanded
custom opportunities:
Branded Destination Experiences – Now powered by the gesture control of Kinect, Xbox 360 is the only place on TV where consumers can interact with your brand with the wave of a hand.
Custom Xbox Games – Make your brand the star of a unique gaming adventure and create an engaging high-definition audience experience.
Custom Kinect Gadgets – Engage consumers using Kinect, unlocking achievements for Xbox users and allowing them to capture and share images and video.
Live Streaming Events, On-Site Activations, and Custom Video – Create unique opportunities to engage consumers with some of the best entertainment experiences available.
For more great examples of what advertising on Xbox 360 can do for your brand, view our case studies.
Xbox on Windows 8 takes premium content and ad opportunities beyond the console. Build high-impact connections with a valuable Windows audience through Xbox Music, Xbox Video, and Xbox Games Apps pre-loaded on Windows 8.
Display ads on MSN Games give you more great ways to reach an engaged audience. Game-load ads appear before gameplay and intermission, and video ads let you tell your story during natural breaks in the action. Make an impact with exclusive placements on the MSN Games home page and daily roadblocks.
Ready to connect with your audience? Contact us today to get started.
“What intrigued us about the Xbox LIVE platform was its convergent entertainment quality and ability to reach users more efficiently, frequently, with longevity, and with a breadth of rich brand content vs. a quick 30-second TV commercial.”
