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Reach Your Target Audience: Women and Moms

Understanding how utility, relevance, and need-states drive engagement

While it’s well-known among marketers that moms influence at least as much as 85 percent of household purchases, moms are master multi-taskers, and they can be hard to reach—especially when they’re using multiple screens. Get a revealing look at how moms are interacting across screens, and learn what they expect from marketers like you.

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Drive engagement through a deeper understanding of moms
Watch our insight-packed on-demand webcast featuring new digital moms research from Microsoft Advertising.

Learn more about reaching Women and Moms

It’s well-known among marketers that moms influence the vast majority of household purchases. Access our most recent white papers to learn more about reaching this key audience.

Moms in the multi-screen world
Understanding women's and moms’ media behaviors and attitudes can help marketers see the opportunity in a dynamic media landscape.

Women and moms are the new decision makers
Microsoft Advertising properties attract 82 percent of women and moms online in the U.S.¹ This study goes beyond syndicated data to shed more light on our female audience.

Retail shoppers: purchase paths and the media that influences them
Microsoft Advertising study looks at how shopper behavior has changed, how shoppers approach purchase decisions, and the media that influences these purchases. See more about the New Shopper's Journey.

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comScore, August 2010.

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