Two Windows Phone developers set out to see which advertising platform would help them make more money with the apps they develop: Microsoft Advertising or Google’s AdMob.
Over nearly three weeks in the summer of 2011, Herm Mogilevskiy, the developer for Paper Toss, and Jeff Weber, the developer for Krashlander, worked with Microsoft Mobile Advertising to implement the Microsoft Advertising SDK for Windows Phone 7 and Google’s AdMob SDK on a 50/50 rotation to see which one provides a higher yield.
In aggregate, the Microsoft Advertising SDK for Windows Phone 7 drove a 71 percent higher yield and produced greater overall Gross Revenue earnings and fill rate. Data for the case study was captured between June 2 and June 20, with 2,330,000 total ad requests between Microsoft’s Windows Phone.
“I was interested in testing the two leading Windows Phone 7 Ad SDK and was impressed by Microsoft’s performance,” said Mogilevskiy. “At a 50/50 test, Microsoft Windows Phone 7 Ad SDK outperformed in every single metric, delivering higher yield and fill rate than I ever got from AdMob.”
“Developing apps has been a passion of mine for some time now and the ability to make money doing what I love is very important,” said Weber. “This test proved to me that not only is the Windows Phone 7 Ad SDK less buggy than AdMob’s Windows Phone SDK, it also earns me several times the revenue over equal time periods.”
Download the Windows Phone 7/AdMob Developer case study now
