Windows Live

People connect at Windows Live
Reach your customers at their decision point with Windows Live. As your audience connects with the people they care about and have the conversations that matter, your brand will be right there, too – and brands at the point of influence have the best chance of being chosen.


Expand your reach and influence
Once a customer opens the Windows Live homepage, it becomes the center for all their Hotmail and Messenger connections. Unlike other social network sites, where users can enter the site from multiple entry points, Windows Live users enter through one point. Our entire audience can see your ad.

The Windows Live homepage helps users find their friends, reach their family, and get more done. Your ad is right there as they go about their day, making connections and the decisions that follow.


Why Windows Live?
Advertisers reach more than 64 million unique users in the US1 with Windows Live, users who are talking about passions, setting priorities, and deciding where and when to spend money. More than two-thirds discuss social arrangements and weekend planning in Messenger, while 80 percent are likely to discuss special days and holiday plans.2

And because Windows Live lets busy people enter Hotmail once, they stay there and focus on what they care about most. With Full View, users can unite many of their social networks, including Facebook, in one active IM window – along with innovative ad units in a variety of eye-catching formats. They have more reason to stay online, and you have a great way to engage a captive audience as they plan, make decisions, and get things done.

Hotmail and Messenger make Windows Live a one-stop connection shop. Join the point of influence at Windows Live. 

  1. comScore September 2010.
  2. Hall & Partners - Windows Live III : User Attitudes and Behaviors Research Study – October 2009

Continuous engagement with Hotmail

Hotmail offers users an effective, efficient way to plan, work, and make decisions. The homepage lets busy people enter Hotmail once and stay there while they chat, email, and connect. Your ad reaches all users at one point of entry, surrounding them with innovative, attention-getting units in High Definition, 3D video panels, expanding full-screens, and more.
Windows Live Hotmail

Instant attention with Messenger

Messenger introduces you to an active audience, putting your message in the middle of conversations among influential friends and family in the industry’s largest IM ad format. New banner ads and improved text links help you join the conversation, grabbing your audience’s attention with High Definition, 3D interactive video panels, and expanding full-screen ads. Messenger theme packs let users share their enthusiasm for your brand with tagged badges, buttons, skins, and more.
Windows Live Messenger

Do more with Mobile

With Windows Live, you can connect with mobile-savvy users in personal and relevant ways. Our innovative ad placements in Hotmail and Messenger create captivating mobile experiences that engage consumers on multiple levels. New user-engagement features and a bright spectrum of dynamic ad formats let you get closer to consumers while building brand awareness and loyalty.
Windows Live for Mobile

Find Your Audience

Let us know who you’re looking for and we’ll tell you where on Microsoft Advertising to find them.

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