- 47.4%
are Male
- 52.7%
are Female
- 9.5%
are 18-24
- 16.7%
are 25-34
- 23.4%
are 35-44
- 62.5%
have a household income of $50K+
- 41.7%
have a household income of $75K+
- 20.8%
have a household income of $50,000-74,999
- 16.3%
have a household income of $75,000-99,999
- 14.6%
have a household income of $100,000-149,999
- 10.8%
have a household income of $150K+
- 46.7%
have graduated college or higher
- 31.2%
are professional/managerial
- 65%
are married
- 48.4%
have children
- 80.6%
access the web every day
- 96.6%
have a broadband connection
- 54.7%
access the web from work
- 96.7%
access the web from home
- 64.9%
have purchased online in the past 30 days
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