Overview Audience Profile Screens Ad Formats  

Demographics

Gender
    • 47.4% are Male
    • 52.7% are Female
Age
    • 9.5% are 18-24
    • 16.7% are 25-34
    • 23.4% are 35-44
Income
    • 62.5% have a household income of $50K+
    • 41.7% have a household income of $75K+
    • 20.8% have a household income of $50,000-74,999
    • 16.3% have a household income of $75,000-99,999
    • 14.6% have a household income of $100,000-149,999
    • 10.8% have a household income of $150K+
Education & Occupation
    • 46.7% have graduated college or higher
    • 31.2% are professional/managerial
Marital Status
    • 65% are married
    • 48.4% have children
Online Usage
    • 80.6% access the web every day
    • 96.6% have a broadband connection
    • 54.7% access the web from work
    • 96.7% access the web from home
Online Purchasing
    • 64.9% have purchased online in the past 30 days

Reach

Unique Users: 16,205,000
Page Views: 230,728,000
Source: @Plan Fall 2009
Reach Source: comScore Media Metrix October 2009