Windows Live Messenger is a naturally viral environment where friends, family and co-workers meet to make decisions and discuss trends online in real time. It reaches over 17 million unique users in the U.S. alone,1 so you can engage with a large number of consumers who are just a few clicks away from a potential purchase.
This viral environment enables you to interact with consumers for extended periods of time and deeply integrate your brand in fun, creative ways to help people customize their Messenger experience and express themselves.
Windows Live Messenger users not only have an abundant presence in the online community, but they also love to spend time and money online:
- Sixty-four percent of Windows Live Messenger users have made a purchase online in the past 30 days.2
- The average time spent per user is 4 hours and 6 minutes per month, and a total of 5.8 billion messages are sent each month by U.S. users alone.1
Find out more about the Windows Live audience.
- Tab advertisements are instantly viewable when Messenger is opened, and are integrated into the Messenger client. If requested, Tab creation and hosting can be supported by Microsoft Advertising.
- Personal Expression integrates your creative elements straight into people’s conversations. Design fun emoticons, winks, backgrounds, and display pictures for people to download and share.
- People can play a variety of games within Windows Live Messenger. Sponsor a game of Uno or create a custom game for your brand’s audience.
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Place your ads at the heart of usage, with 234x60 buddy list window placement, or with 234x60 contact window ads that are available in expandable and non-expandable formats (users can share them with each other within the Messenger window).
- Use the 180x150 ad on the Today Page to create a rich media expanding message that includes your video assets—to maximize impact, use takeover delivery on the Today Page.
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Place your ad at the beginning of webcam conversations, with 300x250 brand message ad placement.
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Drive ROI directly to your offer by using the text link within the conversation window.
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Use roadblocks, behavioral targeting, and takeovers within our diverse advertising environment to improve ad effectiveness—viral rich media is available on most units as well.
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