Friends, family, and co-workers meet on Windows Live Messenger to make decisions and discuss trends online in real time. Messenger lets you engage a large number of consumers who are just a few clicks away from a potential purchase.
You can interact with consumers for extended periods of time and deeply integrate your brand in fun, creative ways to help people customize their Messenger experience and express themselves. Contact us to learn how.
Why advertise on Messenger?
Messenger users not only have an abundant presence in the online community, but they also love to spend time and money online:
Messenger introduces you to an engaged audience that spend over 5 million minutes1 on Messenger, putting your message in the middle of conversations with friends and family who matter most to your customers.
Messenger is the only IM service that offers the more visible 300x250 ad unit within Full View.
Reach your audience more efficiently
The 300x250 unit in Messenger main window makes it easy to run campaigns with leveraging the same creative across Messenger, Hotmail and MSN. You can also enhance your ad with rich media and expandable options.
Insert a call-to-action within the Messenger conversation view with a text link and a 16x16 image.
Enable your message as users start a video chat leveraging the most popular display format.
Bring your creative elements straight into people’s conversations with Personal Expression.
Integrate your brand into the Messenger experience with Tab Sponsorships.
Make your brand the first to be seen with a Today page ad. Reach your audience through powerful one-day 180x150 ad takeover unit pre-expandable to 555x360 and full-screen. Leverage video and engaging rich media to capture the attention of your audience to deliver high impact brand experiences.
Target your ads by demographic, geographic, daypart, access method, or age to reach your exact customers.
Create a community
Combining Messenger and Hotmail can create a powerfully integrated campaign helping to bring your consumers together and connect via your brand.
