Overview Audience Profile Screens Ad Formats  

Demographics

Gender
    • 48.2% are Male
    • 53% are Female
Age
    • 7.5% are 18-24
    • 17.8% are 25-34
    • 64.4% are 25-54
    • 22.8% are 35-44
Income
    • 64.6% have a household income of $50K+
    • 42.7% have a household income of $75K+
    • 21.9% have a household income of $50,000-74,999
    • 18% have a household income of $75,000-99,999
    • 14.7% have a household income of $100,000-149,999
    • 10% have a household income of $150K+
Education & Occupation
    • 52.6% have graduated college or higher
    • 32.7% are professional/managerial
Marital Status
    • 67.6% are married
    • 43.5% have children
Online Usage
    • 72.3% access the web every day
    • 94.9% have a broadband connection
    • 57.5% access the web from work
    • 96.5% access the web from home
Online Purchasing
    • 60.2% have purchased online in the past 30 days

Reach

Unique Users: 48,324,000
Page Views: 10,398,633,000
Source: @Plan Fall 2009
Reach Source: comScore Media Metrix October 2009