Windows Live Hotmail offers massive reach, engaging 21 percent of the U.S online audience, with 41 million unique users and 11.7million average daily visitors.1 The extraordinary profile and behavioral targeting on Windows Live Hotmail, combined with customizable advertising packages and Rich Media solutions, enables you to connect with your audience at the point of influence.
Consumers share ideas and make plans through Windows Live Hotmail, as they debate entertainment choices, seek advice on purchases, or arrange their weekend plans. The next generation of web-based mail, Windows Live Hotmail provides unmatched speed, reliability, and convenience with a host of powerful features. It provides a unique opportunity for advertisers to join the discussion with consumers—to have presence while people make purchasing decisions or seek advice.
Through innovative ad technologies and rich media formats, Windows Live Hotmail showcases your brand in a clean, uncluttered environment that gives your message supreme visibility to a targetable, web-savvy audience—about 93 percent of whom have shopped online in the past six months.2 You can choose from one of several advertising categories for more refined targeting. See the Audience Profile tab for more information.
See how consumers will interact with your ads in Windows Live Hotmail.
Watch a demo.
Cingular Dials Up Brand Impact — Through advertising on Hotmail, unaided brand awareness increased by 23 percent among people in the market to purchase in the next three months.
NBC Pumps Up Awareness for Show Finale — Frequent reality TV viewers who were exposed to NBC’s Hotmail campaign four or more times showed an 8.2 percent increase in intent to watch The Biggest Loser finale.
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