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Put your message where people are influencing each other’s decisions, seeking advice, or debating their next major purchase with trusted friends and family. Windows Live Hotmail puts your message inches away from the point of influence.
Cingular Dials Up Brand Impact – Through advertising on Hotmail, unaided brand awareness increased by 23 percent among people in the market to purchase in the next 3 months.
NBC Pumps Up Awareness for Show Finale – Frequent reality TV viewers who were exposed to NBC’s Hotmail campaign four or more times showed an 8.2 percent increase in intent to watch The Biggest Loser finale.
Windows Live Hotmail is the evolution of MSN Hotmail. Since 1996 our worldwide e-mail audience has grown to more than 280 million today1. To support this worldwide audience, we have created Windows Live Hotmail using the latest web technologies. Developed with the help of over 20 million beta users worldwide, Windows Live Hotmail offers new consumer features and advertising enhancements. Reach our U.S. audience of over 32 million2 in these e-mail environments.
- A valuable audience. The Hotmail audience is differentiated from that of Yahoo! Mail and AOL Mail, with more 18- to 24-year-olds, grocery influencers, and business decision makers. Market to consumers with more online experience and greater access from school and work.3
- Achieve broad reach, or target for refined messaging. With site-wide roadblocks across Windows Live Hotmail you can achieve mass scale and frequency in very short time periods. NBC said,“Hotmail was an important vehicle to spread the word about The Biggest Loser finale. We needed mass reach and an ability to gain mindshare in a very short time period. This is where people are discussing their entertainment choices and we wanted our messaging next to those conversations.”
- Put your message at the point of influence. Place your message where people are influencing each other’s decisions, seeking advice, or debating their next major purchase with trusted friends and family. Take your message where people discuss plans for their weekends, holiday purchases, and vacations.4 DaimlerChrysler has seen the benefits of Hotmail. “We had always thought of Hotmail as a great place for reach advertising, but this pilot advertising program confirms that we can also attain a high frequency very rapidly. Now that we’ve seen we can achieve key brand objectives in a one-day program on Hotmail, we will be considering additional uses–especially when we are launching a new vehicle or promotional campaign,” said Jay Kuhnie, DaimlerChrysler, Director of Jeep Communications.
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Align your message next to key conversations. Hotmail users are likely to be discussing the following in e-mail:
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- 46% Real Estate Purchases
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- 52% Retail Purchases (Women)
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