The advertising landscape is changing more than ever. In the last 20 years, the explosion of devices from cell phones, handheld computers, TV on demand, cable programs, and the Internet has created a myriad of advertising choices.
With more flexibility in media consumption, your target audience can be harder to find. Internet-savvy consumers around the world have chosen MSN® as their tool to help stay informed and communicate. MSN attracts an affluent audience of 400 million Internet enthusiasts1 each month and the MSN home page reaches more people in a day than the top 13 newspapers combined.2
With MSN you get the opportunity to reach sophisticated Web users throughout the day, inform people about your products and services, and build your brand in an interactive environment.
As an advertiser today, you weigh new factors into your media mix. Broadband penetration, rising TV rates, new devices to consume media...the list goes on. MSN is an interactive portal investing in research tools, communication tools, and engaging content. End result...an indispensable part of the daily routing for millions of people.
MSN provides a non-cluttered backdrop for your message. Content partners such as FOX Sports and MSNBC give people the information they care about.
How do you take advantage of the media innovation that has occurred in the last 20 years? Advertising on MSN gives you the opportunity to use your creative assets online to extend your reach and improve your overall media mix. Utilize the IAB Universal Ad Standards and rich media to tell your story in a new way. Imagine a user viewing your TV commercial online and instantly printing out your coupon at the exact same time.
The ability for users to learn and share your story is an advantage of the Internet. Sound, graphics, movement, and a call to action can be achieved online. With larger, diversified ad units you have the ability to create lasting messages that deliver results.
With its broad audience reach, engaging content and high advertising impact, MSN is a key element of the Microsoft Advertising network, which helps advertisers connect with their target audience through Windows Live, Live Search, Office Online and more.
