Jennifer Creegan presents on Microsoft and the digital marketplace at AdWeek 2011

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Duration:

9:36

Publish Date:

10/06/11

Views:

457

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Jennifer Creegan, General Manager, Microsoft Advertising's Brand Advertising Business Group, delivers a presentation on how Microsoft plans to reduce production costs in digital advertising, as well as defines polymorphic ads for targeting different devices, and covers the new IAB Rising Stars formats and Microsoft's unique perspective on social media. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH