- To engage the consumer and increase ad effectiveness, the Unicast in-page ad incorporates Flash, video, live video streaming, RSS feeds, dynamic XML, interactive 3D, rendered 3D advergames, data capture, viral video and viral calendar alert features.
- These units deliver significant interaction and click-through rates when compared with industry standards.
- Unicast offers exceptional rich media campaign execution, a large portfolio of rich media ad formats, and an advertiser tool set that includes Unicast’s Flash Authoring SDK and creative templates.
- Unicast’s in-page ad units generate industry leading interaction and click-through rates.
- Advertisers can use Unicast real-time and rich media engagement reporting via Unicast’s User Engagement Index and Microsoft reporting.
- Unicast enables advertisers to gain a better understanding of ad performance and engagement, hot spotting, video play time, ad exposure time, unique interactions, as well as custom tracking.
- Marketing with Unicast rich media and video on MSN gives you brand association with award-winning sites and services, as well as incredible reach to the millions of users who visit MSN every day.
- When the consumer visits a Web page with a Unicast in-page ad, the ad begins in its placement by revealing a rich combination of messaging and creative design that can include HTML, DHTML, Flash, video, audio, interactive 3D, data capture features, viral video and viral calendar alert features, hot spotting, and customized dynamic content.
- Unicast Flash ads play up to 15 seconds, while Unicast video ads play up to 30 seconds. Consumers may replay the ad as often as they like.
- To interact with the ad, consumers may click through to a Web page, pause video, turn on sound, enter data into data capture fields, or select hot spots that appear in the animation or video.
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