Xbox LIVE is the world’s largest games and entertainment network, linking over 60 per cent of all Xbox 360 gaming consoles worldwide.
The network offers users a connected entertainment experience, focused around three core zones of Gaming, Community and Entertainment. Xbox LIVE advertising campaigns through Microsoft Advertising offer the opportunity to engage one of online advertising’s most influential and engaged audiences through a range of highly creative opportunities:
Gaming:
Through Xbox LIVE, gamers can download new games and access an expanding library of over 120 arcade game titles while competing with and against other gamers around the world.
Community:
Users are able to express themselves as never before, by personalising their Xbox LIVE avatar, jumping into a party with friends or sharing movies, pictures and games.
The new Xbox LIVE experience invites advertisers to jump into an unparalleled, big-screen, high definition environment, giving access to an engaged, highly coveted audience. Advertisers are able to reach the audience they want, with the engagement they want, with the message they want, in a variety of formats including video, animation, branded experiences and more.
Advertising opportunities are integrated throughout the Xbox LIVE experience, providing a richer, deeper experience that is more engaging for the viewer:
