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By the end of April 2006, one in seven of the world’s internet users had visited an MSN Space. Now Windows Live Spaces is connecting this phenomenal global community to new forms of instant communication and sharing.
For users, Windows Live Spaces will make the world’s largest blogging network simpler, faster, more connected and more creative; for advertisers, it represents a chance to join a truly global community, and reach audiences at their most engaged, intimate and open. In the UK there are 2,736,000 million unique users1 a month on Windows Live Spaces.
Features include:
- Blogging with text, images and video. The new blog agent (bot) actually inspires users about what to write
- Themes,design modules, templates and gadgets allow on-the-impulse personalisation to reflect users moods, with room for 500 photo uploads every month.
- Windows Live Contacts updates friends’ status instantly, reminds about birthdays and provides seamless integration with Windows Live Messenger and Windows Live Mail.
- Notifications monitor updates to friends’ spaces in real-time, via RSS.
- The Friends Explorer helps networks grow by sharing contacts; Permission Control ensures users still decide who sees their space.
- Mobile Spcaes takes Windows Live Spaces out and about.
There’s a strong relationship between Windows Live Messenger and Windows Live Spaces, with authors using Messenger to navigate existing contacts to their sites. The two overlapping networks serve complementary functions for different lifestages; younger users organize social lives through Messenger whilst documenting them through spaces, older members use the channels to stay in touch with friends and family. In both cases, the photo capacity of Windows Live Spaces emerged as a key element of its appeal.
For advertisers, this is the chance to reach a global audience, through the medium they have chosen for sharing opinions:
- Windows Live Messenger’s launch offers a unique opportunity for standout; advertisers will be among the first to appear in a new global medium.
- Marketing messages are shared across the web’s largest social network.
- Integration with Windows Live Messenger and Windows Live Mail allows multiple points of contact across the online communications experience.
- Interacting with users on Windows Live Spaces means interacting with them at their most engaged and emotive.
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