In May 2008
Messenger TV was launched, It is an exciting new way for the world’s hundreds of millions of Messenger users to experience online video, making video a true social media experience. It brings together content from MSN Video with the world’s number one* instant messaging service, Windows Live Messenger.
Watching online video is no longer about one person in front of their computer. Users can now share a selection of free online content from MSN Video and watch it at the same time as their friends through
Messenger TV. It’s just like watching TV together in the same room, except you don’t have to be!
How Messenger TV work?
-
Start a regular text chat in Windows Live Messenger with a friend.
-
Start Messenger TV from the list of activities within Messenger.
- Browse the library of content on MSN Video.
-
Choose your favourite clips and create a playlist from the vast selection of news, music, movie trailers, celebrity gossip, user generated content and much more.
-
That’s it! You can now watch the same content at the same time as your friend! If you want to chat there’s no need to interrupt what you are watching – you can do it all over Windows Live Messenger.
Benefits of Messenger TV for advertisers?
Sharing video via Messenger is a great new feature which helps advertisers to connect and promote brands to a broad audience of over 240 million Windows Live Messenger users globally, (95 million WL Messenger users in Europe) giving advertisers a new way to access this highly engaged and loyal audience.
In addition, Messenger TV offers advertisers the opportunity to engage with a broader audience – Windows Live Messenger users are typically younger than users of MSN Video, hence we are able to widen our offering to brands who might want to promote to a younger audience.
Research has shown us that users access different content through Messenger TV than they do via MSN Video. MSN video is used for downloading ‘news’ related clips, while Messenger TV is used more to access ‘entertainment’ related clips. This opens up Windows Live Messenger and appeals to content providers, allowing advertisers to sponsor content and access a new, broader audience.
