| Bring your brand to life with Windows Live Messenger Agents.
Windows Live Messenger Agents are an interactive, fun way for people to instant message directly with your brand in Windows Live Messenger. Consumers can add your Agent as a Messenger contact, just like they would a friend or colleague. Then, they interact with the Agent as they would with any other contact: having conversations, asking questions, and engaging in games or productivity tasks and more...
What are the benefits to advertisers?
Engagement - the user will literally be having a conversation with the personification of your brand
Audience- reaching the Messenger audience but with targeting capabilities
Measurement – know the number of conversations, how long the conversations were and time spent on the conversation
Ad impact – the Agent has the users undivided attention and is always online when the user has logged into Messenger
Association- with a cool and under the radar marketing technology
Flexibility– sponsor an existing Agent or create an Agent designed especially for your brand
Technically speaking, Agents are customised instant messaging applications programmed to answer questions using your brand’s personality and style. To your audience, they are simply fun and informative.
Example Agents
Some available agent demos (all in English):
· Electronic Art (Sims): An excellent example of a gaming Messenger Agent. Add donlothario@hotmail.co.uk to your contact list
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