Windows Live Messenger is the essential communication tool for the digital age: social, innovative, exciting and creative, it inspires users to communicate and share – and provides advertisers with a rare opportunity to take part in these experiences.

Here are some of the key features that make Messenger unique:

Unbeatable reach and engagement:

128 million Europeans* use Messenger regularly, four times as many as the next largest messenger service in the region. The average European Messenger user spends 8.3 hours* on the site every month, sharing, recommending and forwarding links.

Impactful, creative, versatile:

Its range of innovative advertising opportunities make Messenger a uniquely valuable environment for advertisers:

 

High-impact advertising

Choose from standard, rich media and expandable banner ads positioned in the main conversation window or on the Messenger Today page.

Ad sharing

Start users sharing, recommending and discussing your branded rich media content with a single click.

Video advertising

Playing whilst games and webcam images load, Pre-roll Video delivers branded content to a captive audience. On Messenger TV, users watch, share and engage with your video advertising together.

Quick links

Messenger Tabs and Conversation Window Text Links provide quick links taking users directly from high-traffic sections of Messenger to areas for deeper brand engagement.

Become a part of the conversation

Branded Games on Windows Live Messenger put your message at the heart of shared entertainment experiences. Personal Expressions make your brand a part of the Messenger language and of millions of conversations across Europe. Messenger Agents provide a voice driving ongoing interaction with users. 

 

Celebrating a decade – discover why Messenger is the advertising channel for the digital age

 

Source: Comscore Feb 09