Instant Messaging is an instant form of communication that allows you to chat in real time to friends, family and business contacts who are also online. Windows Live Messenger is the most used free Instant Messaging service in the world, representng about 20% of the Messenger audience overall3.
Windows Live Messenger is building on the incredible success of MSN Messenger to change the way that people interact. The seamless integration possible as part of Windows Live makes communication more versatile and creative than ever before.
Today Windows Live Messenger:
- receives 14.6 million unique users a month1
- has an active reach of 46.3% of all online users1 with every user spending an average of 3 hours, 26 minutes per session2
Free PC-to-PC voice and video calls, and a low cost alternative to landlines, are just some of the real-time conversation options open to Windows Live Messenger users. Sharing folders makes it easier than ever to pass pictures or music between contacts, the Live Contacts feature keeps users’ updated with each others’ contact information, and offline messaging keeps the conversation going, even when contacts are logged off.
At the same time, Windows Live Messenger continues to offer the features that have made MSN Messenger such a success, including customisable Personal expression (emoticons, winks, backgrounds and display pictures), nudges and voice clips.
Windows Live Messenger gives brands a uniquely interactive role in consumer dialogue:
- The 234x60 banner in the conversation window is now available as an expanding rich media banner. For most people Messenger is always ‘on’ so a rich media/video ad here would be very noticeable
- Personal Expression add value to the communications experience with nudges, winks, backgrounds and emoticons allowing users to personalise their experience
- Custom or sponsored Messenger Games actually allow users to engage in conversation with the personification of your brand
- The Windows Live Messenger Today page provides high-impact, rich media opportunities alongside the Messenger experience
- Text links in conversation windows and sharing folders allow precise delivery of marketing messages
- Pre-roll video, playing whilst web-cam images load, allows advertisers to be part of face-to-face conversation and add value to the waiting period
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Sharing video via Messenger is a great new feature which helps advertisers to connect and promote brands to a broad audience of over 240 million Windows Live Messenger users globally, (95 million WL Messenger users in Europe) giving advertisers a new way to access this highly engaged and loyal audience
To reach the broadest possible audience of Messenger users across Europe, advertising also features on MSN Messenger. This ensures interaction with users who have not yet upgraded to the Windows Live Messenger service.
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