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Windows Live Messenger is the number one instant messenger in UK with 17m users.
Windows Live Messenger is a place where users are making decisions, engaging all day long with friends, having conversations, sharing experiences and making recommendations, all while being only a few clicks away from a purchase.
- Windows Live Messenger has 6M daily visitors - a 46% reach
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1 in 6 minutes on the internet is spent on WL Messenger
- Each Windows Live Messenger user spends an average of 9 hours with the product each month
Windows Live Messenger gives brands a uniquely interactive role and the opportunity to inspire and sway consumer conversations at the point of influence:
- The 234x60 banner in the conversation window is now available in a standard and rich media format. In addition, expandable and sharing ads are also available from this banner ad to help advertisers reach their target audience with impact at the point of influence
- The Windows Live Messenger Today page provides high-impact rich media opportunities alongside the Messenger experience
- Personal Expression adds value to the communications experience with winks, backgrounds and emoticons allowing consumers to personalise their experience
- Games on Windows Live Messenger played in the activity window, either by themselves or versus a buddy, are an interactive way to expose consumers to your brand and engage with them
- Windows Live Agents deliver brand or topic-related information in a simple, fun and easy interface. Entertain while promoting your brand
- Messenger Tabs (24x24) enable advertisers to start conversations. The tab content will open in the Today Page 555X450.
- Text links in conversation windows and sharing folders allow precise delivery of marketing message
- Pre-roll video, playing whilst games or web-cam images load allows advertisers to add value to the waiting period
- Messenger TV enables people to share MSN video content via a Messenger activity and chat at the same time, a truly social media experience. Advertisers can also be part of this experience.
For more information on Windows Live visit www.windowslivetogether.com
Source: Comscore Feb 09 |
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