Windows Live is the name for Microsoft’s suite of innovative online communication tools, including Hotmail, Messenger and Web Services, that enable consumers to keep in touch and share information with their social networks through email, instant messaging and their own web space. Windows Live advertising channels play a key role in driving conversations across a range of social media networks and are particularly influential during the vital early stages of the purchase funnel. Explore how Windows Live can maximise the potential of your online campaign with the Windows Live Advertisers Guide.

Through Windows Live, advertising reaches consumers at their online social centre: the trusted single hub for their social networks where they stay in touch with the friends, family and contacts that matter the most. Across Europe, 74% of the online population use social media and advertising on Windows Live has a key role to play in any integrated social media campaign: Windows Live channels are the “decision drivers”, where social media users engage with the closer friends and family who exercise most influence over their purchase decisions. Windows Live provides a secure, customisable environment for these most significant interactions. Over 171 million* users in Europe already use Windows Live services, making Windows Live Advertising essential to any media plan.

Advertising on Windows Live means reaching audiences through the web’s most trusted and established social media brands: