Targeted advertising, to be truly effective, must start with a real understanding of the audiences that you aim to engage. At a time when digital is rapidly reshaping media consumption, this understanding is more important than ever. Targeted advertising isn’t just about campaign delivery: it increasingly informs campaign strategy and creative development. Microsoft Advertising provides you with a unique, in-depth understanding of the audiences targeted. Advertising can then be delivered to these audiences through a range of innovative targeting technologies that no other media partner can match.
Microsoft Advertising’s vast range of diverse online properties provides the reach for advertisers to target advertising at almost any group: from gamers on
Xbox and
Xbox Live to
Facebook’s social networkers and the vast worldwide audience of
MSN,
Windows Live Hotmail and
Windows Live Messenger.
The unique range of targeted advertising technologies available through the
Microsoft Media Network allows you to take full advantage of this reach and insight, enabling your campaign to target advertising at any audience using
profiling,
re-messaging technology or
behavioural targeting techniques.
And we can provide unmatched data and research resources to help you plan campaign strategy and develop the right approach to target advertising effectively. Through Bing, Windows Live IDs and the MSN Portal, we hold data on 460 million registered users worldwide: more than any other online provider can provide. And our extensive research with partners such as MESH Planning, Synovate, MTV, the EIAA and IAB Europe, delivers additional insight to guide your strategy.
