Digital marketing: are you making the most of it?
Digital marketing is one of the fastest growing areas of advertising today. However, to keep pace with digital’s huge influence on consumers’ media habits, advertisers must do more than simply extend their offline campaigns into the digital marketing space. Digital is driving new terms of engagement between brands and consumers and reshaping media consumption across both old and new channels. Research shows that the most important and influential consumers continue engaging with digital media even when watching TV. To be truly effective, a brand’s integrated marketing strategy must incorporate digital marketing from the start.
Sound complicated? It doesn’t have to be. Our new Understanding Digital guide has been developed to make it easier than ever to plan the role of digital marketing in your campaign, and ensure that you are making full use of the unique range of touchpoints that digital provides.
Download our Marketer’s Guide to Digital
What are the benefits of advertising online? Try speed, responsiveness, insight, versatility, innovative targeting and whole new levels of brand engagement. And, of course, online advertising gives you an immediate impact on purchase behaviour.
Continuing change in media consumption means that digital advertising campaigns are now an essential element of campaigns targeting the most influential and valuable consumers.
How to incorporate the latest digital insights and audience understanding when planning a marketing campaign using digital media.
All the insights, data and research you need to deliver targeted advertising to key consumer groups: the young, the affluent and the influential.
We showcase the most creative digital marketing campaigns that have featured on the Microsoft Advertising network.
Measuring advertising effectiveness online isn’t limited to click-through rates or viewing times. The range of measurement tools available through Microsoft Advertising can help you to assess advertising’s contribution at every stage of the purchase funnel.
Read our full, jargon-busting guide to internet advertising terms.
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Our unique tool provides instant contextual insights in to select online audience groups.
Let us know who you’re looking for and we’ll tell you where to find them.
Our latest targeting technologies help direct your campaigns at the individuals most likely to respond to them.
Microsoft’s wide range of online destinations gives advertisers the chance to engage with millions of consumers across all demographics.
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