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Social media advertising is an area of rapidly growing importance and opportunity for marketers. New research shows that 225 million people in Europe use Windows Live Hotmail, Windows Live Messenger or Facebook – and 127 million use at least two of these channels1. The most effective social media advertising reflects the different ways in which consumers use social media platforms. By combining different channels and a combination of paid, owned and earned media, it is possible to reach consumers at all points of the purchase funnel.
Windows Live channels complement other elements of a social media advertising strategy through the role that they play in the vital early stages of the purchase funnel, acting as the ‘media behind social media’. At this point, consumers’ discussion of brands is focused on seeking out information and forming opinions – and Windows Live Hotmail and Windows Live Messenger are their platforms of choice. Our ‘Talking Brands’ research shows more brand conversations taking place on Messenger and Hotmail than on Facebook1, a key consideration for brands advertising on social media.
Through Windows Live, viewers form the opinions of brands and products that they later share through one-to-many social networks such as Facebook and Twitter. Integration of feeds and updates from a range of social networks ensures that brand conversations taking place on Windows Live are connected to discussions across the full range of social media advertising channels.
In addition to Windows Live, Microsoft Advertising offers advertising opportunities on number of key brands that act as the 'media behind social media' - they leverage social elements and rich media features and offer integration with key social media channels, helping to drive traffic and raise awareness of your social media presence. Put your advertising at the heart of the social media experience now:
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Email is the most popular, trusted and versatile form of social media, used by 86% of people in the world2 and representing 23% of all time spent online. It is also one of the most popular channels through which consumers discuss brands, complementing any social media advertising strategy1. As the largest web-based email in Europe, Hotmail reaches 32% of the online population, a total of 117 million people3.
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Messenger is Europe’s number one instant messenger service, reaching 99 million people, 27% of the online population 3. Messenger Personal Expressions help to turn brand affinity into brand advocacy through badges and themes that are visible across the broader social media space. Twice as many brand conversations take place on Messenger than on Facebook 1. |
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MSN is Europe’s portal of choice, reaching 159 million people, 44% of the online population3. Real-time social feeds from Windows Live, Facebook and Twitter are integrated on the MSN Homepage, ensuring an active role in the social media journey.
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Xbox Live represents one of the web’s most active social media communities with over 30 million users playing and interacting across the world4. Integration with Windows Live, Facebook and Twitter means gamers can send messages, initiate chats, share their best game moments and create and share avatars.
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With over 20 million unique users a month5, Ciao is Europe’s leading shopping community, where consumers come to read and write reviews on huge range of products. As such, it plays a vital role in the opinion-forming stages of the purchase funnel.
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