Research Report, 23.03.10
Traditionally search is one way in which the views and activities of the public have exposed the strengths – and weaknesses – of brands, but social media has provided a platform for these opinions to be heard louder and far faster than ever before. As such, the relationship between search and social media is becoming increasingly significant, and this report from the IAB and Microsoft Advertising highlights how user behaviour has driven the exponential growth of both.
The industry is very much beginning to sit up and take notice of these two inextricably linked disciplines, and this report provides insight and guidance on the main three ways they can work together:
- Combined effect
- Informing strategy
- Response & Reputation
Download the Search and Social Media Report