Rich media advertising represents a powerful creative opportunity, allowing campaigns to deliver far greater impact through
video,
gaming, dynamic content and other elements of rich media. Advertising armed with rich media interactivity delivers significant uplifts in brand awareness, message association and purchase intent, and can also allow for instant data capture.
Standardised formats take the complexity out of building rich media campaigns, whilst our custom solutions give you the option of creating bespoke rich media experiences to fit your brand objectives.
Increasing dwell time is fundamental to improving brand and campaign metrics. In fact, the recent Coke Happiness Messenger Game generated nearly a million plays in month one, which proved seven times more effective than TV) in driving 'brand love'. Large interactive ad formats offer more
ways to drive dwell time.
Key Facts and Stats:
- European data shows that rich media expandable ads are expanded for an average of 50-60 seconds1
- Rich media banner advertising delivers click-through rates up to 3 times higher than standard banners1
- Rich media advertising allows you to feature several different products in one ad, without requiring users to click through to a landing page
