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Rich media advertising represents a powerful creative opportunity, allowing campaigns to deliver far greater impact through video, gaming, dynamic content and other elements of rich media. Advertising armed with rich media interactivity delivers significant uplifts in brand awareness, message association and purchase intent, and can also allow for instant data capture.
Standardised formats take the complexity out of building rich media campaigns, whilst our custom solutions give you the option of creating bespoke rich media experiences to fit your brand objectives.
Key Facts and Stats:
- European data shows that rich media expandable ads are expanded for an average of 50-60 seconds1
- Rich media banner advertising delivers click-through rates up to 3 times higher than standard banners1
- Rich media advertising allows you to feature several different products in one ad, without requiring users to click through to a landing page
Online video advertising allows you to extend cinema and television campaigns to new audiences in a positive, interactive and engaged environment.
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To promote the season premiere of Deadliest Catch on the Discovery Channel, Microsoft Advertising developed a highly interactive campaign that became the first to employ a three-screen homepage takeover, including takeovers of the MSN home page, the MSN Mobile home page, and Xbox LIVE. Hear Donna Murphy from Discovery Channel discuss the campaign, and explain why Discovery Channel chose to partner with Microsoft Advertising for this groundbreaking solution. |
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