Research Reports

Comparing new advertising formats with standard formats such as MPU’s this UK research measured levels of attention, creative evaluation and branding uplifts, Our 1,800 people tested a handful of premium format creative that have run on the MSN Homepage in the UK: 3 x Billboard ads, 4 x Filmstrip ads and 1 x Pushdown ad.

A recent Microsoft Advertising whitepaper examines social media trends and recommends how advertisers can best use all forms of social channels.

This report identifies four segments of Microsoft consumers, outlining their values and behaviour and providing compelling opportunities for marketers to engage them across our products and sites.

Meet the Screens goes beyond how consumers use TV, PC, and mobile screens and digs into how they relate to those screens

New study reveals the specific needs women have as they travel along the purchase path, and how brands can use digital channels to fulfil these needs

In some European countries, 20% of people access the web from a mobile phone every week. For these audiences the mobile web is a crucial channel in its own right.

Discussing brands is a key part of life online, and conversations are most impactful when they take place one to one

Online behaviour is changing as audiences respond to the growth of the web by adopting more rigorous online routines.

Our UK Whitepaper, ‘What’s on their screens, what’s on their minds: Reaching & engaging the multi-screen consumer’ indicates that there are now 6.5 million multi-screen consumers (engaging with media through TV, mobile and PC) in the UK.

This report uses econometric modelling techniques to link advertising activity across all media to offline sales, within the FMCG sector. The report also evaluates the role online plays in a cross media campaign and explores what the optimal media mix could look like. Working with econometric experts BrandScience, we have aggregated the results of over a hundred campaigns that ran across Europe to provide valuable insights for the FMCG sector.