Rating Room discovers faster, better returns – and support

Case Study, 24.07.07
Introduction
 
Launched in 2004, Rating Room is an innovative ‘Local Search’ company which runs several online business directories, helping the public find local services The Company uses all the major search marketing platforms to drive traffic.
 
Objectives
 
To increase their turnover, they need to drive service-seeking visitors to their sites. 
 
Specifically:
  • Drive relevant UK traffic
  • Achieve a positive ROI from all campaigns
  • Learn more about their searches behaviour to improve performance
 
 
Strategy
 
Research showed that most searches for services were during normal working hours, with lunchtime and late afternoon the busiest times. In addition, a large number of service-related searches concern property, so the target audience centred on employed adults aged 25 - 50. With Microsoft®  adCenter, Rating Room could precisely target these people – and at the optimum times.
 
What’s more, adCenter’s demographic reporting enabled them to better refine their targeting.
 
Results
 
  • Has delivered a positive ROI since day 1.
  • Adjustments to campaigns on adCenter has delivered more predictable results than with Overture or Google.
  • The continuous phone support from adCenter has saved the company hours of valuable office time, and maintained the success of their Pay-Per-Click campaigns.
 
“Given a little time and determination it’s possible for any business owner to learn how to get the best out of adCenter; regardless of your spend, Microsoft want you to succeed and they have a great support team in place to help you.”
 
Gary Kirk, Director, Rating Room

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