Microsoft’s innovative operations and yield management solutions help you to amplify the value of your inventory and exceed your advertiser’s expectations. Our toolset includes an integrated set of applications:
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Inventory Manager
Inventory Manager Forecast more precisely with a highly accurate, long-term inventory forecasting tool designed to reduce under and overselling and generate more revenue as a result.
Inventory Manager equips you with:
- A differentiated, proprietary algorithmic approach to forecasting future supply up to 14 months into the future.
- Insights into the nuances of past trends, and includes these fine distinctions in your analysis, including confidence level assessments and predictions.
- Effective forecasting of seasonality, product overlap, and “run of site” relationships.
- Protection of revenue by minimizing the risk associated with under-selling and under-delivery.
- A simple, role-based reporting interface to help you make long term inventory plans on a granular level.
Download the Inventory Manager fact sheet. (568 KB, PDF)
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Price Director
Make more data-driven decisions with a holistic pricing workbench for planning and managing rate cards. Price Director features include:
- Actionable insights: Microsoft Price Director leverages data from CRM, order management, and delivery systems and transforms it into actionable recommendations for optimised rate cards and price plans.
- Policy management dashboard: enables pricing manager to create, organise, group, search, filter, and edit business rules and policies via an easy-to-use dashboard.
- Market analysis: evaluates the full spectrum of internal and external factors that can impact price decisions, including market size, seasonality, and customer segmentation.
- Advanced demand modelling: allows users to anticipate shifting levels of market demand, and thus revenue potential, under various price plans.
- User-friendly reporting and analytics interface: delivers complex analyses in easy-to-use and share Excel-based graphical and tabular format.
- Price optimisation: automate complex decision-making, quickly evaluate millions of decision alternatives, and maximise revenue capture given market demand, inventory availability, seasonal trends, and overarching business rules
Download the Price Director fact sheet. (575 KB, PDF)
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Deal Manager
Give your sales planners a tool to efficiently generate proposals that fit clients’ campaign objectives perfectly while, at the same time, maximizing daily revenue from your available inventory, audience targeting, and content.
Deal Manager delivers:
- Dynamic proposals that meet advertiser needs, increase sell through, and lead to higher revenues
- Automated product selection and inventory forecasts that help sales teams generate better proposals faster
- Optimized product mixes that target audiences for advertisers and utilize more of the publisher’s premium inventory
- Visibility into audience composition, and how it matches to campaign goals
Download the Deal Manager fact sheet. (596 KB, PDF)
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Ad Manager
Get the control you need to make your best ad serving decisions—even in the midst of constantly changing business priorities—using real-time data. With Ad Manager you can effectively:
- Serve all your media formats and delivery channels from a single, centralized hub.
- Balance short-term revenue and long-term client relationships with flexible, tiered ad serving that allows you to prioritize advertiser campaigns.
- Access the reports you need with standard templates, or customisable views. Reports are updated every three minutes.
Download the Ad Manager fact sheet.
(970 KB, PDF)
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Business Advisor
Get the global perspective, the granular perspective and every perspective in between. Then, see all your actionable options, and present them clearly to your team.
With Business Advisor, your managers can identify and mitigate risks, build product strategies informed by actual market behaviour, and proactively manage sales pricing activity. Specifically, Business Advisor:
- Highlights sources of revenue leakage and outlier behaviours, so risks can be managed early on.
- Reveals utilization and delivery trends, quantifying the impact of inventory waste on revenue.
- Exposes actual revenue, price, and sales performance, to improve price compliance and ensure greater accountability in price negotiations.
- Delivers advanced customer and market segment analyses, so you can clearly see advertiser demand behaviour and make informed decisions about inventory provisioning.
Download the Business Advisor fact sheet. (633 KB, PDF)
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Learn more about Microsoft Advertising solutions for publishers. Download our thought paper and overview.
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