Increasing your ROA (Return on Audience)

Online advertising is evolving with unbelievable velocity as new competition, new media and new delivery channels appear.


To keep pace, you need a media partner who can provide solutions to help you optimise the return on every ad you serve.


Whether it's our industry-leading inventory management toolset, or our short- and long-term media partnership solutions, Microsoft Advertising can help you optimise the return on your discretionary and premium inventory.


Tools for Ad Management and Yield Optimisation
Our ad management tools provide:
  • The most precise inventory forecasting available, up to 14 months out
  • Data-driven product packaging and pricing recommendations
  • Automated proposal generation and workflow management
  • Ad delivery and tracking across multiple media
  • Insights you need to ensure the best utilisation of your inventory for optimal profit
  • The expertise of a dedicated team of professionals to help you every step of the way.

Media Solutions for your Premium & Discretionary Inventory
Microsoft Advertising's media solutions can work with you on a custom basis to:
  1. Help you sell more of our discretionary inventory, while increasing your yield through our Microsoft Media Ad Network, and
  2. Establish a long term partnership that applies Microsoft's scale, relationships, and expertise to your premium inventory.

Publisher Resources

Five Ways Publishers To Increase ROA
(1.5 MB, PDF)


For more information,
please email us at
pbsemea@microsoft.com.