Profile targeting allows you to target consumer groups online based on key characteristics about their profile, such as their age, gender and location as well as by day, time and type of internet connection. Microsoft Advertising adds power and accuracy to Profile Targeting by leveraging the data from our registered users – 167 million across Europe each month*. Profile targeting therefore ensures that your ad campaign reaches the people you are interested in, at the time when they are most responsive online.
Profile targeting through Microsoft Advertising gives you the following targeting options:
- Geographic location
- Time of day
- Day of week
- Access Method
- Internet connection
- Operating system
- ISP Targeting
With the scale of the Microsoft Media Network profile targeting enables campaigns to benefit from the efficiency and effectiveness of campaign targeting online without compromising reach.
Please note Profile Targeting options are subject to availability.
Read more about Display Ad Targeting options.