Our FMCG podcast addresses the key challenges facing marketers when it comes to getting their brands front of mind with consumers and setting themselves apart from the competition
Listen to the winners of this years Creative Showcase Grand Prix run by the IAB and Microsoft Advertising, and hear from some of the top digital creatives in the UK discuss their high lights and what they think the future holds for creativity.
From our 2nd MSA Today conference listen to what the latest trends and consumer behaviour is in the current economic climate and the online opportunities that they present brands today.
The automotive industry was one of the first industries to embrace online and has steadily climbed the ranks to become the second highest online spender in the UK. However, with the changing economic climate, the automotive industry has new challenges to overcome and adapt to this year. Listen to the industry experts who presented at the IAB Autos forum.
From the IAB youth debate listen to how young people use social media, how their media consumption differs from previous generations and what that means for marketers.
From Media Playground 2009, listen to the first in a four part series on how people are responding to Behavioural Targeting, a digital common currency and the next steps in Behavioural Targeting.
From Media Playground 2009, listen to the second in a four part series on Social Media. Chaired by BBC correspondent Torin Douglas the discussion offered insights into what social media is, how to increase social media revenues and how we can measure the impact of social media.
From Media Playground 2009, listen to the third in a four part series on Digital Broadcast. Chaired by Paul Wright, director of digital media, Bauer Media, listen to the discussion on whether traditional broadcasters were becoming more or less important in the digital age and how brands can move their audiences online.
From Media Playground 2009, listen to the fourth in a four part series on Mobile. Chaired by Paul Wright, chairperson, director of digital media, Bauer Media, listen to the discussion on the importance of delivering ads to the right people on mobile, how the platform has evolved and the use of mobile within campaigns.
The Microsoft Advertising Community share some thoughts and suggestions around what to think about with your search campaigns during a down economy. Also included are some of the latest Microsoft adCenter updates.
Our first Microsoft Advertising podcast explains why finance based digital advertising is an integral part of the marketing mix, especially in the current economic climate.
