Microsoft Advertising and Piczo, the UK’s leading networking website for teens have joined forces exclusively to offer advertisers new innovative and relevant ways to engage and reach over two thirds of UK teens¹

 

Piczo’s success in social networking, its reach and engagement coupled with the Microsoft Advertising audience and advertising technologies, present advertisers not only with an highly sought after audience but the tools to reach users in more relevant and meaningful ways.

 

Piczo, with 25 million registered users globally has seen a sharp rise in interest from advertisers wanting to reach the elusive teen demographic. This trend is reflected by industry research which shows brands are following consumers in moving online, with 48% of marketers planning to use social networking channels in 2007, compared to 38% last year.²

 

Piczo offers a private safe ‘walled garden’ – no searching for members allows more meaningful relationships amongst friends. The rich nature of the social community means users really engage with brands and because Piczo friends are real friends a message of recommendation from one to another carries more weight and influence. Brands have the opportunity to create impactful and targeted communications through unique content which is propagated through their friends networks and beyond.

 

• Number 1 teen site in the UK
• 12 million unique visitors generating over 2 billion monthly page views
• Created for teenagers worldwide Piczo users are typically 13-18 year olds
• 35,000 new members per day and 500,000 unique logins per day
• A top 40 site in overall world rankings by monthly page views

 

A range of versatile advertising formats and technologies enabling flexible solutions for online creative and branding for clients are available on Piczo.

 

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