Every day, millions of people type keywords into search engines to find the products and services they’re looking for.
Pay-Per-Click advertising enables you to show your products prominently when people are searching online for related keywords or phrases. What’s more, you’re only charged for the clicks you get – so you only pay for your advertising when it actually engages someone.
Such a radical, efficient form of advertising has changed the way many businesses market themselves, and it’s now a vital part of their advertising plan. With online purchases surging enormously – and with 50% of those purchases preceded by search engine research – there has never been a better time to use PPC.
Microsoft adCenter. Pay-Per-Click That Pays.
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- Almost 23m people in the UK (or 84% of the Internet population) visited a search engine in January 2006 [Nielsen NetRatings UK, 2006]
- The UK Internet population clicks on over half a billion links on search engines every month [Nielsen NetRatings UK, 2006]
- Approximately 50% of online purchases are preceded by research on a search engine [DoubleClick / Performics / comScore, 'Search Before the Purchase', March 2005]
- In a recent panel of 200 Internet searchers, only 24% used just one search engine; most habitually use more than one and 20 per cent regularly use four or more search engines
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