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Industry News, 12.12.08
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“Total online Christmas gift and food expenditure this year is expected to increase to an estimated £4.7bn, up 10% on 2007 (£4.2bn)"
The latest retail report has just come out of Deloitte and Touche who suggest total online Christmas gift and food expenditure this year is expected to increase to an estimated £4.7bn, up 10% on 2007 (£4.2bn).
The current growth is in part driven by an increase in the number of people planning to buy some gifts online (up six percentage points to 50%) and a slight increase in the proportion of consumers expecting to do most of their gift shopping online. But more importantly, it is the established online shopper – more likely to be young, affluent and male, who will be driving growth as they plan to spend an average of £773 overall on Christmas shopping compared with £655 for the total population.”
76% of consumers when asked "are you planning to spend more, less or the same compared to your overall spending last year" said they would spend the same or more.
read full report
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