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The Advertising Gallery exhibits some of the most innovative and engaging advertising that has run on Microsoft channels around the world. New to the Gallery this month are campaigns Mini, Telia and Canalplus.fr.
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The industry’s most influential figures come together to discuss creative advertising techniques for the age of digital marketing, with contributions from BBDO Worldwide’s President and CEO, Andrew Robertson, GE’s Global Executive Director for Advertising and Branding, Judy Hu, and Glue’s Chief Executive Mark Cridge among many others. |
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The Mouse Awards recognise the most innovative advertising campaigns that have run on the Microsoft network each year in any major European market. Those who catch a Mouse win cash prizes, automatic entry into the Cyber Lions competition, and a trip to the International Advertising Festival in Cannes as guests of Microsoft.
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Twelve months ago online you could insert a video or animation into a banner ad and people would take notice, but now that’s not enough… Across today’s global, 24/7 media landscape, consumers are being bombarded with more commercial messages than ever before, and because of this it’s become even harder to grab their attention. Every advert now needs to tell a story to the right person at the right time – the idea is King and its Queen is context – only together can they reach the kingdom of the consumer.
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The creative showcase celebrates the UK's best digital and online creativity. Each month an award is presented to the creative agency who showcases the most cutting-edge creativity and innovation within the online advertising sector. Click here to enter
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