Overview Audience Profile Screens Ad Formats  

Demographics

Gender
    • 57% are Male
    • 43% are Female
Age
    • 100% are 15+
    • 92% are 25+
    • 64% are 35+
    • 38% are 45+
    • 18% are 55+
    • 8% are 15-24
    • 36% are 15-34
    • 62% are 15-44
    • 28% are 25-34
    • 26% are 35-44
    • 20% are 45-54
Age & Gender
    • 54% are Male 25+
    • 36% are Male 35+
    • 23% are Male 45+
    • 12% are Male 55+
    • 3% are Male 15-24
    • 21% are Male 15-34
    • 34% are Male 15-44
    • 18% are Male 25-34
    • 13% are Male 35-44
    • 11% are Male 45-54
    • 38% are Female 25+
    • 28% are Female 35+
    • 15% are Female 45+
    • 6% are Female 55+
    • 5% are Female 15-24
    • 14% are Female 15-34
    • 28% are Female 15-44
    • 10% are Female 25-34
    • 13% are Female 35-44
    • 9% are Female 45-54
Source: comScore Q2 2009