| Demographics
Work
- 56% working full time
- 27% have income £40K+
Home
- 41% single
- 57% without children
- 49% home owners
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Persona
- Name: Duncan
- Age: 34
- Status: Single
- Children: None
- Occupation: IT
- Income: £40K+
- Drives: Vauxhall
- Interests: Going to the cinema, going to the gym, DIY
- Favourite TV: C.S.I
- Newspaper: The Sun, The Daily Mail
- Online video: Music video, news, film trailers
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"I’m real gadget man… I’m always on the lookout for the latest technology”
“I love sourcing the latest videos and downloading podcasts online… It amazes me what you can get online”  |
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