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MSN Video is the next generation multimedia destination which connects brands to a highly engaged audience in a targeted and innovative advertising environment

A compelling content mix based on short video clips made available free to the end user includes; premium TV, up-to-the-minute news, music and film shows, personalities and user generated content in a single seamless destination player. 


MSN offers advertisers an audience drawn to rich content like new sci-fi thriller Kirill, where lost in the future, a lone crusader battles to change the present with Windows Live! The first show was watched by over 100,000 MSN Video users. To drive deeper engagement, users can learn about the story, the characters and try out the extras such as 'deep zoom' and wallpapers.



Content partners
include the most recognised and sought after brands such as: Channel 4, BBC, ITN, Press Association, My Movies, Sony BMG, Warner Music, EMI, MTV, Endemol, Splash Paparazzi, History Channel, Biography Channel and National Geographic



In Channel Video:
Each channel vertical also contains its own video player with the latest relevant content conveniently displayed as part of the overall media mix. Video can also offer full interaction, with viewers being able to respond directly by clicking through video ads, and by emailing, blogging, commenting on and sharing clips. Messenger TV also provides the best of MSN Video within Windows Live Messenger, allowing consumers to watch and share clips with their friends in real time

 
MSN Video reaches an UK audience of 1.9 million unique users per month across the MSN and Windows Live Network.
 
 
 

Why Market on MSN Video?

  • Repurpose your TV assets online. With MSN Video you can bring your TV assets with all the sound and imagery to the Internet. Rather than have your commercial packed between 5-7 competing spots, with MSN Video your commercial is shown by itself before the content plays. Your message is aligned with emerging technology and relevant up-to-the-minute content that people want to watch.
  • Build your brand. Unlike TV, the video is accompanied with a rich media ad experience allowing users to learn more about your product or service, click to your Web site, print an online coupon, or enter a promotional contest. MSN Video allows you the flexibility to bundle your TV message with the interactivity that only online can deliver.
 
There are video opportunities designed to help you meet your unique marketing needs.
 
1 Source: Comscore May 2009