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Career focused attention seekers:
• 53% want to get to the very top in their career
• 54% often do things on the spur of the moment
• 43% like taking risks
• 40% like to stand out in a crowd
• 30% intend to move job/ change career in the next 6 months
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Indulgence for the latest gadgets:
• 46% like to buy the latest technology
• 27% plan to spend £500+ on consumer electronics in the next 6 months
• 24% own a home cinema system
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Long-haul travellers with passion for movies:
• 50% enjoy going to the cinema
• 26% planning a long-haul holiday in next 6 months
• 28% prefer to go out than have a quiet night in
• 21% like going to the gym
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