Demographics:

• 55% male
• 68% aged 25-54

  
Work:

• 61% working full time
• 40% have income £30K+

 
Home:

• 67% married/living with partner
• 68% without children
• 60% home owners         

• Name:  David
• Age:  40
• Status:  Married
• Children:  None
• Occupation:  Professional
• Income:  £30K+
• Drives:  Vauxhall
• Interests:  Travelling, going to the theatre
• Favourite TV:  Soaps, CSI, Heroes
• Newspaper:  The Daily Mail
• Travel interests:  City breaks, long-haul (single destination)