Original, spontaneous, wholly authoritative, MSN Travel is fast-becoming a must-visit online destination for some of the most sought-after audiences in travel. 
      

Giving travellers itchy feet

MSN Travel delivers highly original features pitched for its sophisticated audience of regular and adventurous travellers. Ever wondered what the world’s strangest bars are? Or whether you’d be brave enough to explore the world’s most hostile climates? Or which are the sexiest cities on the planet? Travel journalism is a genre particularly suited to photography -- MSN Travel makes the most of this opportunity by presenting many of its features as sumptuous, easy-to-click-through photo galleries. The channel also has an abundance of up-to-the-minute video content – tracking down the best gelato in Rome, exploring a Japanese capsule hotel – and comprehensive destination guides adapted from the Rough Guides guidebooks. With ear-to-the-ground advice on issues such as the latest travel scams to avoid, bustling travel advice message boards, photosynths of UK landmarks and an evolving maps section, MSN Travel is designed as the ideal online destination for travellers with a sense of get up and go.

Sought-after travel companions

Besides its unmatchable reach, MSN offers advertisers one of the most sought-after audiences in travel: over 70% of visitors are ABC1 with 28% earning more than £50K. The audience is evenly split between male and female (51% of visitors are male) and embraces singletons, couples and younger and older families. MSN Travel’s visitors spend more than £900 per person on travel every year, booking at least one major holiday with plenty of shorter breaks as well.

Lastminute.com case study: The combination of branded buy on MSN Travel, MSN Life & Style and MSN Entertainment with audience targeting resulted in an additional 2.27m pages viewed on lastminute.com, 30,000 additional searches for lastminute related terms and an incredible 6,300 additional conversions.

Download the MSN Travel One Pager