Demographics
- 54% female
- 43% aged 25-44
Work
- 55% working full time
- 35% have income of £30K+
Home
- 54% married/living with partner
- 67% without children
- 58% home owners
- 63% main shopper
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Persona
- Name: Rachael
- Age: 36
- Status: Married
- Children: None
- Occupation: Professional
- Income: £30K+
- Drives: Volkswagen
- Interests: Visiting museums/galleries, travelling, going to restaurants
- Favourite TV: Eastenders
- Newspaper: The Independent
- Online activities: Uploading videos created to web, creating/updating blog
- News interests: Breaking news, national news, international news
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“I like to know exactly what’s going on in the world”
“My business network is very important to me… I can rely on them for so many different services”
“I absolutely love Sudoko”
“I enjoy taking regular walks in the countryside... it helps me relax and contemplate things around me”
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