Overview Audience Profile Screens Ad Formats Lifestyle  
MSN News online advertising

Ambitious attention seekers who live life for now :
• 51% often do things on the spur of the moment

• 38% want to get to the very top of their career
• 36% like taking risks
• 35% live for today, rather than planning for the future
• 34% like to stand out in a crowd
MSN News online advertising

Plan to treat themselves :

• 34% plan to change diet or make other lifestyle changes in the next 6 months
• 23% plan to fly abroad on holiday – long haul
• 21% plan to make major home improvements in the next 6 months
MSN News online advertising

Enjoy cooking, travelling and going out: 

• 81% like listening to music
• 66% enjoy eating out/going to restaurants
• 47% enjoy travelling
• 47% like going to pubs/bars/clubs
• 44% enjoy cooking
• 29% like visiting museums/galleries