Demographics:
- 55% female
- 51% aged 16-34
Work:
- 67% working full time
- 30% have income £30K+
Home:
children
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Persona:
- Name: Sarah
- Age: 26
- Status: Single
- Children: None
- Occupation: Marketing
- Income: £30K+
- Drives: Ford
- Interests: Going to music concerts/gigs/ the gym/ cinema/ theatre/ pubs/bars/clubs
- Favourite TV: Eastenders
- Newspaper: The Sun
- Music interests: Pop, Rock
- Favourite Band: Snow Patrol
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“Sometimes I enjoy a quiet night in with the girls with a bottle of wine and a DVD”
“I love downloading music to my ipod… There is so much choice online”
“I absolutely love the thrill of a live gig”  |
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