Overview Audience Profile Screens Lifestyle  
MSN Music online advertising

Spontaneous extroverts with too little time:  

•   61% often do things on the spur of the moment 
•   72% believe that there are not enough hours in the day
•   54% want to get to the very top in their career
•   46% live for today, rather than planning for the future
•   42% like to stand out in a crowd
MSN Music online advertising

Envisage lifestyle changes in near future:

•   53% like to buy the latest technology
•   33% intend to change diet / lifestyle in the next 6 months
•   29% plan to change career in the next 6 months
•   24% like going to the gym 
  
MSN Music online advertising

Entertainment is key to lifestyle: 

•   82% enjoy listening to music
•   54% enjoy going to the cinema 
•   35% like going to music concerts/gigs
•   32% prefer to go out than have a quiet night in