Overview Audience Profile Screens Lifestyle  
Demographics:
  • 57% male
  • 54% aged 16-34 
      

 

 

Work:

  • 56% working full time
  • 37% have income £30K+ 

 


Home:

  • 41% single
  • 62% without children
  • 41% home owners              





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Persona:

  • Name:  Steve
  • Age:  28
  • Status:  Married
  • Children:  None
  • Occupation:  Professional
  • Income:  £30K
  • Drives:  Vauxhall
  • Interests:  Going to the cinema, laying/ participating in sport, going to music concerts/ gigs, watching TV/ films/videos/DVDs, playing games on PCs/ games consoles, going to pubs/ bars/clubs
  • Favourite TV:  Eastenders
  • Newspaper:  The Sun/ Daily Mail
  • Favourite movie type:  Action/Comedy/Thriller
  • Favourite movie:  Rush Hour
 

  “I want to be on a beach…I love travelling”
 

  “I like watching a broad array of films at the cinema”

  “I’m not a great cook – but I like to try!”

  “I love listening to my DAB radio when I am cooking in the kitchen”
 

  “I like attending the theatre as much as possible”