| Demographics:
Work:
- 56% working full time
- 37% have income £30K+
Home:
- 41% single
- 62% without children
- 41% home owners
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Persona:
- Name: Steve
- Age: 28
- Status: Married
- Children: None
- Occupation: Professional
- Income: £30K
- Drives: Vauxhall
- Interests: Going to the cinema, laying/ participating in sport, going to music concerts/ gigs, watching TV/ films/videos/DVDs, playing games on PCs/ games consoles, going to pubs/ bars/clubs
- Favourite TV: Eastenders
- Newspaper: The Sun/ Daily Mail
- Favourite movie type: Action/Comedy/Thriller
- Favourite movie: Rush Hour
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“I want to be on a beach…I love travelling”
“I like watching a broad array of films at the cinema”
“I’m not a great cook – but I like to try!”
“I love listening to my DAB radio when I am cooking in the kitchen”
“I like attending the theatre as much as possible”  |
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